Update: It seems Expansys’ original price of £399.99 for the Xperia Z was an error, as the retailer has just changed its pre-order price to £529.99, in line with other European stores. Bad news for anyone in the UK hoping to bag an Xperia Z on the cheap.
Original story: With any new phone announcement comes the inevitable discussion of pricing and availability, which are almost never revealed at the initial press conference. So it is with the Sony Xperia Z, which we first saw us at last week’s CES, and has appeared online with prices up to £530 ($850) in the following days.
Today we have a slightly more realistic price tag, and it comes from UK retailer Expansys, which has just placed the Xperia Z up for pre-order at £399.99. That’s in line with the SIM-free cost for the previous Sony flagship, the Xperia T, and it’s surprisingly reasonable price for a 5-inch smartphone with a 1080p screen and 13MP camera. Right now it’s just the black Xperia Z that Expansys has listed — there’s no sign of the white version that wowed us on the show floor last week. Expansys also isn’t offering any release date, but other retailers have suggested the Z will become available in late February or early March.
We went hands-on with the Xperia Z and its little brother, the Xperia ZL, in Las Vegas last week. Our initial take-away was that it’s an attractive, well-built phone with some killer specs, but a device that’s sure to have some competition in the next couple of months.
Anyone tempted by an Xperia Z at this price point? Let us know in the comments.
Source: Expansys