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Instant messaging app WhatsApp is looking to build on its popularity in Brazil to grow its footprint within the enterprise space.
Brazilian bank Itaú, the 10th largest bank in the world by market value, is the most significant local organization to adopt the Business version of the app, currently being tested with a limited pool of users.
The bank plans to start a trial with premium customers for communication between account holders and branch managers. Notifications and alerts about the account are also possibilities within the pilot, which will be expanded across the entire client base gradually.