Today Amazon sent out an invitation for an event on April 2nd, and by all expectations we’d be surprised if we didn’t see a TV media streamer announced. The invite — sent to TechCrunch and others — simply reads “Please join us for an update on our video business”. It also displays a couch (a living room staple, if you were not aware) and popcorn (which, you know, people eat while watching things).
Amazon’s going up against some prodigious competition, including the $99 iOS- and Mac-compatible Apple TV and the $35 Google Chromecast, as well as entrants from Roku, Boxee, and others.
So the question is, what exactly is Amazon’s box going to do to differentiate itself? Of course, there will integration with Amazon’s video library, but perhaps recent leaks of an Amazon game controller indicate that this hypothetical Amazon TV box could see gaming support as well. There’s a decent selection of Android games in the Amazon Appstore that they could pull from, with many gaining proper controller support.
But will such an Amazon media box be enough to pull you away from your Chromecasts and Apple TVs and every other box you’ve got plugged into your TV set?