Stephanie Condon
for Between the Lines
| August 3, 2021 — 12:00 GMT (13:00 BST)
| Topic: Collaboration
Cisco
Cisco Webex is a behemoth in the crowded market for collaboration tools. While the brand itself is more than 20 years old, it’s still one of the fastest-growing for Cisco. And there’s no shortage of change within the Webex portfolio — Cisco added hundreds of new features and revamped the suite in June.
Even so, there’s no getting past the fact that innovation happens relatively slowly at larger companies. If there are novel ideas that emerge in the market, larger companies can afford to take a wait-and-see approach, with the capability to either acquire or simply imitate smaller competitors. The risk, however, is getting left in the dust by smaller, nimble companies. In the collaboration market, that’s a risky move, given how quickly the space is growing. Gartner is predicting double-digit growth through 2022.
Stephanie Condon
for Between the Lines
| August 3, 2021 — 12:00 GMT (13:00 BST)
| Topic: Collaboration