for Between the Lines
| November 26, 2019 — 11:00 GMT (11:00 GMT)
| Topic: Innovation
Casca bets you’ll want 3D-printed personalized shoes
Casca is aiming to meld mobile scanning, 3D printing, and additive manufacturing and retail in an effort to make shoes more personalized. ZDNet’s Larry Dignan caught up with co-founders Braden Parker and Kevin Reid about going from a small business to one that’s venture-backed.
Casca, a startup out of Vancouver, is looking to meld 3D printing and additive manufacturing, retail and footwear that will bring mass personalization to insoles and shoes.
The company, which recently raised $3.5 million from Khosla Ventures, has launched its first store in Vancouver. Casca’s system uses custom 3D printed insoles made from 100% recyclable materials, a digital app that scans your foot with a smartphone and shoes that are designed for better support.
Ultimately, Casca wants to fully scale its retail outlets by 2029 with 3D printers that will create your insoles and shoes on the spot. If successful, Casca will decentralize its supply chain.
My reconstructed knee.
Now I don’t necessarily cover early-round companies, but Casca hit on a few key themes that interest me. On the business side, Casca melds additive manufacturing, retail, customer experience and personalization in one package. And then there’s the personal side: My knee is basically held together by rubber bands and duct tape (actually two titanium screws) and I cycle through running shoes every 8 weeks due to cushion.
When I watched my meniscus repair a few years back, I saw what was left of a reconstructed anterior cruciate ligament from more than 30 years ago. The short answer is not much. Yet, the knee has held up ok considering I weightlift, squat, deadlift and put at least 25 miles of running on it a week.
So when you’re dealing with this knee anything that may hold cushion, stability and get you a few more miles is worth looking into.
My current shoe rotation goes like this:
Hoka One One Biondi for running. I may cycle Asics Gel Kayano running shoes for variety, but generally, there’s not enough bounce for a long run. I’ll buy VKTRY carbon fiber insoles. Day to day, I’m looking for some shoe that’s like a sneaker, has cushion and support and can sort of pass at work. New Balance, Hoka, and Sketchers are in the rotation here.
Also: Everything you need to know about 3D printing and its impact on your business
The early indications are that the Casca shoes, which run $198 for the leather version, are solid. They feel good, have enough bounce and you can tell they’re made for the long haul of standing around and supporting your foot. Typically, we’re using running shoes for walking, cross trainers for working out and gear that isn’t intended for all-day wear.
Casca’s bank of 3D printers and its shoe system. Credit: Casca
We’ll update this article with a more developed review going forward, but so far so good.
The Casca plan
We caught up with Braden Parker and Kevin Reid, co-founders of Casca, to talk about the technology, vision and what needs to happen for the company to reach scale. Here are a few excerpts with the full interview in the video above.
Related Topics:
Digital Transformation
CXO
Tech Industry
Smart Cities
Cloud
for Between the Lines
| November 26, 2019 — 11:00 GMT (11:00 GMT)
| Topic: Innovation